Learningoutcomes

Program Courses

ACC 200 - Principles of Accounting

ACC 241 - Business Law

ECON 110 - Econ Principles & Problems

ENT 302 - Legal Issues in Entrep

ENT 381 - Entrep Lecture Series

ENT 382 - Tech Entrep Lecture Series

FIN 201 - Principles of Finance

GSCM 201 - Intro Global Supply Chain Mgt

GSCM 211 - Intro to GSCM International

GSCM 411 - Global Business Negotiations

HRM 391 - Organizational Effectiveness

IS 110 - Spreadsheets & Bus Analysis

IS 201 - Intro to Information Systems

M COM 320 - Management Communication

MKTG 201 - Marketing Management

MKTG 326 - Career Development

MKTG 380 - Marketing Lecture Series

MKTG 401 - Marketing Research

MKTG 402 - Consumer Behavior

MKTG 403 - Advertising & Promotion Mgmt

MKTG 411 - Marketing Analytics

MKTG 412 - Professional Selling

MKTG 414 - Entrepreneurial Marketing

MKTG 415 - Digital Marketing

MKTG 416 - International Marketing

MKTG 417 - Creativity & Design in MKTG

MKTG 418 - Pricing Strategies

MKTG 419 - Product Marketing

MKTG 420 - Marketing Automation

MKTG 422 - Business to Business Selling

MKTG 425 - Advanced Digital Marketing

MKTG 429 - Marketing Strategy

MKTG 455 - Marketing & Brand Consulting

MKTG 585R - Pre-PhD Marketing Seminar

MSB 325 - Intro Business Analytics

MSB 380 - Executive Lectures

PSE 390 - Ethics for Management

STAT 121 - Intro to Stat Data Analysis

STRAT 392 - Strategy and Economics

MKTG 401

Course Purpose

Learning Outcomes

Marketing Research Processes

Backward Marketing Research

Researching Techniques

Survey Methodology

Analytic Methods

Research and Recommendations

Job-Hunting Skills

Market Simulator

Findings

Instructor created Learning Outcomes

Course Purpose

Learning Outcomes

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Link Course Outcomes to Program Outcomes

Course Outcome	Program Outcomes
Marketing Research Processes Understand and implement the marketing research process.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Backward Marketing Research Understand and implement “backward” marketing research.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Researching Techniques Understand and employ qualitative and quantitative research techniques and visualize data.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Survey Methodology Identify appropriate questions for survey research. Design and implement a survey methodology to maximize response and response accuracy. Apply intuition for statistical inference in analyzing survey data.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Analytic Methods Understand and implement basic analytic methods.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Research and Recommendations Formulate answers to research objectives and make meaningful business recommendations.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Job-Hunting Skills Gain skills and confidence that will separate you from your competitors in a job hunt.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Market Simulator Design and run a conjoint study, including using a market simulator.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Findings Interpret findings from data analysis and make marketing recommendations.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans